The key platforms to be on

When it comes to social media, not all platforms are created equal.

Instagram is a must, given its visual nature and the vibrant, diverse culture. It's perfect for showcasing your brand's personality and engaging with a visually-driven audience.

Then there's Facebook—still a giant in the social media world. It's great for creating community groups and targeted ad campaigns.

Twitter is your go-to for real-time updates and customer service interactions. Don't forget LinkedIn, especially if you're in the B2B space; it's invaluable for networking and thought leadership.

TikTok is rising fast, offering a way to connect with younger audiences through creative, short-form videos.

Each platform has its strengths, so choose based on where your target audience spends their time. A well-rounded strategy often involves a mix of these platforms to maximize reach and engagement.