Boutique Social Media Studio  ·  Los Angeles, CA

Social MediaIs a Full-Time Job

You already have one.

So hand it over.

Book a Call See the Results

Industries I Work With

Service-based businesses that run on trust, relationships, and a booked calendar.

Fitness & Training

Gyms · Studios · Coaches

Health & Wellness

Dental · Wellness

Home Services

Contractors · Organizers

Events & Hospitality

Venues · Bars · Restaurants

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My Services
01

Social Media Management

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Your accounts, run end to end. Strategy, content calendar, filming, editing, captions, scheduling, posting, and engagement. You approve, I handle everything else. Every month you get a performance report so you always know what is working and what we are changing next.
02

Social Media Strategy

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Before anything gets filmed, I map your audience, their real pain points, your messaging angles, and your content pillars. Every post gets a job and a specific buyer it is speaking to. This is the step most people skip, and it is exactly why their content gets views but no bookings.
03

Content Creation

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Reels, carousels, and static posts built for the platform they live on, not one post copy-pasted everywhere. Scripts, editing, SEO-optimized captions, and hashtags included. Content that looks like your brand and actually sounds like you.
04

In-Person Content Days

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I come to your location with the shot list and scripts already written. I direct everything: what to say, where to stand, what to show, how to move. You show up and be yourself. One session gives us enough footage and b-roll for the whole month.
05

Social Media Audits

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A deep dive into the accounts you already have. I review your content, strategy, messaging, bio, and analytics, then hand you a plain-English action plan on exactly what to change and why. A good starting point if you are not ready for monthly management yet.
The Case For Social

Why This Actually Matters

Your next client is already on their phone. The only question is whether they find you or they find somebody else.

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Of the World Is on Social Media

5.79 billion people use social media every month, close to 7 in 10 humans on Earth.

DataReportal · Digital 2026

18h 36m

Spent on Social Every Week

That is how long the average user spends scrolling, per person, per week.

DataReportal · Digital 2026

1 in 3

Now Search Social, Not Google

Nearly a third of consumers start their search on TikTok, Instagram, or YouTube. For Gen Z it is more than half.

Sprout Social · 2025 Pulse Survey

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Expect a Reply Within 24 Hours

Roughly three quarters of social users expect a response in a day. Most buy from a competitor when nobody answers.

Sprout Social Index · 2025

Sources: DataReportal Digital 2026 Mid-Year Global Update, and The 2025 Sprout Social Index and Q2 2025 Pulse Survey.

Not Just Posting. Converting.

Real Results

Numbers That Speak For Themselves

These are not projections. This is one account, managed by me, four months apart.

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Growth in monthly views, from 5.3K to 65K in 30 days

Dental Practice

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Of those views came from non-followers, brand new people

Dental Practice

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New followers in a single month, nearly doubling the account

Dental Practice

+0%

Boost in Facebook visibility

Fitness Studio
Instagram monthly recap showing 4.1K views, 70 percent from non-followers, and 98 followers
Month One
Instagram monthly recap showing 65K views up 1125 percent, 90 percent from non-followers, and 237 followers
Three Months Later

Same account, same strategy, three months apart. These are Instagram's own monthly recap screens, untouched.

See the Work on Instagram
The Work

See It In Action

Scripted, filmed, edited, and posted by me. Hit play on any of them.

Fitness · Reel

Service-Based Business · Reel

Home Services · Reel

Events · Reel

You Are Not Posting Wrong.
You are posting without a plan.

Most business owners I meet are already doing the work. They post. They try trends. They stay consistent for three weeks and then real life happens. The content is not the issue. There is no strategy underneath it, so nothing compounds and nothing converts. That is the part I take over.

Doing It Yourself

  • ×Guessing what to post every week
  • ×Filming when you remember, not on a plan
  • ×Hours in CapCut after a ten-hour day
  • ×Growth that stops the week you get busy
  • ×No data, so no idea what is working

Working With Me

  • ✓A calendar built around your buyer journey
  • ✓One content day covers your whole month
  • ✓Editing, captions, and posting handled
  • ✓Consistency that does not depend on your schedule
  • ✓A monthly report tied to bookings, not likes
Janell Richards, Founder of Rich Social Studio

Meet Your Strategist

Hi, I'm Janell. I started Rich Social Studio because I watched too many talented business owners spend hours on content that was never going to work, not because they were not trying, but because they were posting without a plan.

I'm a social media strategist and content manager based in Los Angeles. I have spent years managing content for brands across fitness, home services, events, and construction, and I know how to build a social presence that drives bookings, phone calls, and new clients.

Boutique by design means you get a real strategist who knows your brand, films your content, and answers your messages. Not a junior account manager on a rotating team.

Book a Call

What Clients Actually Say

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Her systems and strategies helped us show up online in a way that truly reflects our brand. Maurice · Atrium Training Facility
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Work with Janell if you want to take the guesswork out of content, stay consistent, and build a brand that actually feels cohesive. Ashley · Straighten Up Homes
Fair Warning

This Is Not For Everyone

I keep my roster small on purpose, and that only works when we are aligned on how this goes. Here is who I turn down.

×

You Want to Micromanage Every Post

If every caption needs three rounds of edits and a committee, this will frustrate us both. You review, I refine, we move. That rhythm is what keeps content going out on time.

×

You Do Not Want to Be Involved at All

Hands-off does not mean absent. I need you to review scripts, give real feedback, and approve work when I send it. When approvals stall, your content stalls with them.

×

You Want Viral and 100k Followers

I will not promise you a viral moment or a follower count, because nobody honest can. If a quick spike is what you are shopping for, I am not your person.

What I Do Promise

A brand that gets stronger online every single month. Organic social media is not fast and it is not a one-time fix. It is a system that compounds, which is exactly why it keeps working long after a viral post would have been forgotten.

My Packages

Before you look at the monthly rate, work out what one new client is worth to you over a year. That number is the real comparison.

Most Popular

Signature

Done-for-you strategy, filming, editing, and posting. Consistent presence and content that attracts clients, not just followers.

  • 12-16 Posts Per Month
  • Monthly Strategy & Calendar
  • Scriptwriting For Every Reel
  • 2-Hour In-Person Content Day
  • Filming, B-Roll & Editing
  • Captions, Posting & Scheduling
  • Engagement Support
  • Monthly Analytics Report

$1,500per month · 1 platform · 4-month minimum

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Final investment tailored to your business size, goals, and scope.

Premium

Everything in Signature, elevated. More filming time and more output for brands actively running offers, promotions, or launches.

  • Everything In Signature
  • 4-Hour In-Person Content Day
  • More Reels & Short-Form Output
  • UGC-Style Clips
  • Extra B-Roll & Transitions Library
  • Launch Planning & Execution
  • Story Frameworks For Sales
  • DM Scripts & CTA Workflows

$2,500per month · 2-4 platforms · 4-month minimum

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Best for brands with active offers, launches, or frequent promotions.

The Blueprint

A complete personalized strategy that gives you clarity on your audience, your message, and your next 30 days. You execute. I build the roadmap.

  • Audience & Pain Point Mapping
  • Content Pillars & Structure
  • 30-Day Content Plan
  • 10 Custom Video Scripts
  • CTA & Lead-Flow System
  • Bio & Highlight Optimization
  • Brand Voice & Visual Direction
  • 1-Hour Strategy Walkthrough

$1,000one-time · no monthly commitment

Book a Call

The best first step before committing to monthly management.

Strategy + Launch

Strategy built, content filmed, everything edited and scheduled. A done-for-you launch window without the monthly commitment.

  • Full Strategy Session
  • 30-60 Day Launch Calendar
  • 1 In-Person Content Day
  • 8-12 Fully Edited Posts
  • Scriptwriting For Every Video
  • SEO Captions & Hashtag Strategy
  • Scheduling For Your Launch
  • Handoff Call & Next-Step Plan

$2,000one-time · ideal for new offers or rebrands

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Most clients convert to monthly management after this.

Add-On · From $350

Social Media Audit

A one-time deep-dive into your existing accounts. Content, strategy, messaging, and analytics reviewed, with a full action plan on exactly what needs to change and why.

Add-On · From $500

Content Creation Day

I come to your location for a dedicated content day, filming and directing everything you need for your library. A full batch of branded content, no monthly commitment.

Want Results Like This?

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FAQ
Do I need to provide my own photos and videos?
No, that is the point. For monthly management clients, I come to your location for a content day each month. I bring a shot list, scripts, and everything needed to film. You show up, I direct, and I leave with everything we need for the next 30 days.
Which package is right for me?
If you want a plan you can execute yourself, start with the Blueprint. If you want to test the full experience without a monthly commitment, Strategy + Launch is the move. If you are ready to hand it off completely, that is Signature or Premium. Book a free call and we will figure it out together.
How soon will I see results?
Most clients see measurable growth in engagement and reach within 60 to 90 days of consistent, strategy-driven posting. Bookings and direct inquiries from social typically follow at the 90 to 120 day mark. That is why monthly management has a 4-month minimum.
Is there a minimum commitment?
Yes. Monthly management has a 4-month minimum and all clients sign a service agreement through HoneyBook before work begins. One-time packages are project-based with a clear scope and timeline, no ongoing commitment.
What platforms do you manage?
Instagram, Facebook, TikTok, YouTube Shorts, and Pinterest. We decide during onboarding which platforms make the most sense for your business and audience. Not every business needs to be everywhere.
Do you work outside of Los Angeles?
For strategy, management, and packages that do not involve filming, yes, I work with clients across the country. For packages that include in-person content days, I am based in Los Angeles and primarily serve the LA area. If you are outside LA, we can discuss options on the call.
What makes Rich Social Studio different?
I do not post and hope. Every piece of content is built on strategy, a buyer journey, and a specific goal. I also keep the roster small on purpose, so you work directly with the strategist who built your plan and filmed your content.

Ready to Stop Posting
and start booking?

Book a free 30-minute call. We talk through where you are, what you need, and whether we are a fit. No pitch, no pressure. Just clarity.

Book a Call

I take a limited number of monthly clients so every account gets a real content day and a real strategist. When the roster is full, it is full.

Want the Full Picture?

Case studies, the full service breakdown, and everything else lives on the main site at richsocialstudio.com.

Visit richsocialstudio.com
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